Modern developments Ī pair of ABU reels from the end of the 1960s the smaller is the Cardinal 33, the larger is the Cardinal 66, and the Swedish royal coat of arms, a right conferred by Royal Warrant, can be seen clearly.ĪBU Garcia introduced a series of fishing reels and related products in the beginning of the 1950s. In December 2015, Newell Rubbermaid acquired Jarden Corporation, and in November 2018 sold Pure Fishing to Sycamore Partners. would go their own way, but the two brands would join together again under the Pure Fishing banner, only again to be sold to the Jarden Corporation in April 2007. of France, and in 1980, ABU Svängsta acquired the New Jersey-based Garcia Tackle Company, and changed their name to ABU Garcia. The Garcia Tackle Company of 1979-1980 was a short-lived partnership between ABU Svängsta and Mitchell S.A. was already involved in the importing, marketing and distributing of the Mitchell 300 spinning reel from France since 1947. The Garcia Corporation started importing and marketing ABU Svängsta's many reels in the 1950s, including the famous 'Ambassadeur' reels.

The leading American outdoor sports participant distributing and manufacturing firm Garcia Corporation (1947-1978) was the largest fishing tackle company of its time, formerly known under the earlier name Charles Garcia & Company, New York City. However, the founder's son, Göte Borgström, a fishing enthusiast, soon redirected its focus towards fishing reels during World War II, when demand for those traditional products diminished. The company, founded in 1921, originally manufactured watches, telephone timers and taximeters. Photo taken from the north.ĪB Urfabriken began at a factory located near the Mörrum River in Svängsta, Blekinge, Sweden.

The factory in Svängsta where there still is production.

Abu garcia ambassadeur 5000 c