By transferring the account, you can build upon the existing foundation and make changes as needed, rather than starting from scratch. This includes keywords, ad copy, and targeting settings, all of which can be time-consuming and difficult to recreate if you start from scratch. Second, Google enforces transfer rules to minimize any issues with the quality score and historical data values associated with an account if you were to start from scratch.Īnother reason why transferring a Google Ads account is important is that it allows you to maintain the existing data and settings of the account. First, it ensures continuity of the client’s advertising campaign so that they don’t miss out on critical ad spend opportunities.

Google Ads transfer is important for two reasons. Why should I transfer an account when I can start from scratch? Whether you are an agency that has won new business and are inheriting an existing Google ads account, or (it happens to the best of us) you are no longer managing your client’s account, here’s a guide on how to transfer your Google Ads along with the Payment Profile so that you have full control of the account and will be responsible for paying for the charges as well.

My google payment account